A music video is like the proverbial ‘cherry on top’ when it comes to listening to a song or a musical piece. Artists use them to either interpret images and scenes from their song’s lyrics so as to make them more understandable and relatable to the listener, or serve as a visual representation of their music so as to give us another reason to appreciate them even more.
That said, I thought I make up a short list of music videos that I think are both fun and visually stunning, given that they didn’t involve any use of heavy special effects that would require a visual/graphic artist from Pixar.
Coldplay – The Scientist  This music video shows us Chris Martin as he walks from one place to another… in reverse! The whole theme fits the lyrics of the song quite nicely as it is about “going back to the start.” The special effect may be simple but it does add quite a lot to the song as far as making interesting is concerned.
Fatboy Slim – Ya Mama  The gist of this music video centers on what seems to be a cursed tape (voodoo?) that contains a song, which makes any person who listens to it inexplicably lose control of his/her body. It’s almost as if it’s simply showing us how music, especially if it’s a lively one such a techno dance music, can make people go out of control and wild as they dance to the tune. It’s really quite fun to watch. Again, another example of creating an awesome music video using only on simple special effect.
Prodigy – Smack My Bitch Up  Hardly any special effects here. Most of the editing done you can pretty much do yourself using a standard home PC and any run of the mill video editing software. But the reason why I chose to include this music video is because of its unique concept. Shot entirely in first-person perspective, the video depicts a night out in the city filled with vice (Warning: video is NSFW). The things portrayed in this video are so graphic that is was banned by the BBC.
Kylie Minogue – Come Into My World  Probably the most complicated music video on my list. According to Wiki, it took over 15 takes to create the desired effect and 15 days to finishe the special effects. Quite an interesting coincident, don’t you think? Anyway, just like the Ya Mama video, to me, this is so much fun to watch over and over.
Smashing Pumpkins – Tonight Tonight  The idea for this music video actually came from the band’s album cover that reminded directors Jonathan Dayton and Valerie Faris of Georges Méliès’s ‘A Trip To The Moon’, which is a turn-of-the-century silent film. Special effects? Oh this one has got lots of it alright. Primitive ones, that is, just like the film that it’s trying to use as reference.